Our story

A&W is proud to introduce their first collection of fabrics & cushions for your homes. All of which have been carefully designed by A&W creator, Verity Roache, using her own illustrations and co-ordinating patterns. She has created the collections so you can mix and match and have fun with your interiors.

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Abigail & winston LTD:

Every effort is made to ensure that the designs and products are made up to the highest standard for you to fully enjoy. All A&W products are made here in the UK using the finest materials and take pride in crafting them with an ethical approach, and wherever possible is always working towards the most environmentally friendly options.
A&W knows how much more you can enjoy luxury when you know it’s been crafted with care and consideration.
Verity wants to inspire you for all of your design needs, and has created this brand for you to have fun and play with colour and pattern. Whether you want to create a subtle, classic scheme or a more whimsical, eclectic one, the world of A&W is yours to choose from.
Each collection has been personally drawn and designed by Verity herself. If you want to know the full story behind each piece, click on the collection for a detailed look.
Having a great love of animals and being surrounded by them her whole life, Verity decided to name the company after two of her home bred labradors, Abigail and Winston, who were with her throughout most of her childhood.
Out of the six dogs the family owned, Abigail was Verity’s shadow growing up, they did everything together,
and Winston was also a very loyal companion.
From an early age Verity has always had a love for drawing detailed illustrations, which her parents had encouraged her to use, this combined with her background in design it seemed obvious to bring the two together.
She goes to great lengths to ensure that every part of the process from start to finish, including everyone who is involved behind the scenes, fits with the A&W brand and everything it stands for.
Verity was brought up in Cheshire, surrounded by a loving family and an abundance of wonderful animals. Many of whom have inspired the names of the collections and designs. With a mother who had a strong flare for interiors and co-ordination, Verity’s foundations started from an early age. She fell in love with furniture while majoring in it at St Andrews University, she then went on to do an internship at Sotheby’s and then to work in a prestigious antique shop in Notting Hill. Fusing this with her love of fabrics she naturally made the transition to interior design, where she went onto to work for one England’s finest interior designers, Nicky Haslam. Having been immersed into Nicky’s beautiful world, this gave her a wonderful grounding.
We hope that you enjoy the world of A&W and may it bring many years of happiness into your home.